Caesars Entertainment, Inc. CZR recently announced collaboration with an American football team — Houston Texans — becoming its official casino partner. The deal goes into effect immediately.

The association involves integration of the company’s loyalty program — Caesars Rewards — into Houston Texans’ promotional channels, including in-stadium signage as well as digital and traditional media assets. Also, the company will sponsor the free-to-play “Schedule Pick ‘Em” game, available on the Texans official mobile app.

Moreover, the company has undertaken a number of initiatives to boost fan experience. This includes a chance to win exclusive prizes such as paid trip to a Caesars Entertainment destination property and game tickets, on the basis of match predictions. The company will also provide one Texans season ticketholder (during each game) a chance to win an all-inclusive trip to Las Vegas.

With respect to the collaboration, Chris Holdren, co-president of Caesars Digital, stated, “We look forward to creating extraordinary experiences for Texans fans by doing what we do best, leveraging Caesars Entertainment’s vast portfolio of casino, hospitality, entertainment, and sports expertise.”

Meanwhile, the company is committed toward expanding relationships with leagues and professional sports teams. To this end, it has formed partnerships with the NBA, NHL and MLB. Also, it is the official casino sponsor and sports betting partner of the NFL.

Price Performance

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Coming to price performance, shares of Caesars Entertainment have gained 26.2% so far this year compared with the industry’s 6.2% growth. The company is benefitting from solid performance of the regional destination properties. This along with the integration of digital offerings with Caesars Rewards bode well. Improvement in occupancy levels is an encouraging factor. However, coronavirus-related woes persist. The company expects the likely negative impact of the pandemic to affect operations for some time. Earnings estimates for 2022 have declined in the past 30 days, depicting analysts’ concern regarding the stock’s growth potential.

Zacks Rank & Key Picks

Caesars Entertainment currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

Some better-ranked stocks in the same space include SeaWorld Entertainment, Inc. SEAS, Camping World Holdings, Inc. CWH and RCI Hospitality Holdings, Inc. RICK. SeaWorld Entertainment sports a Zacks Rank #1, while Camping World and RCI Hospitality carry a Zacks Rank #2 (Buy).

SeaWorld Entertainment’s 2021 earnings are expected to surge 176.4%.

Camping World has a three-five year earnings per share growth rate of 34.7%.

RCI Hospitality has a trailing four-quarter earnings surprise of 196.3%, on average.

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By Harry